Intensity, intimacy, ubiquity
The qualities of intensity, intimacy, and ubiquity have been singled out as the salient characteristics of the motion-picture image. Its intensity derives from its power to hold the complete attention of the spectator on whatever bit of reality is being shown. Outside the theatre, a person’s attention is usually dispersed in the endless surrounding reality, except for sporadic moments of concentration on what is selected for closer scrutiny. In the cinema one is compelled to look at something that not the viewer but the filmmaker has selected, for reasons that are not always immediately apparent. This quality of intensity becomes most noticeable when the camera remains fixed on something for a longer time than seems warranted, and spectators gradually become acutely conscious of their loss of volition over their own attention. This technique is not often used but is very effective when used well.
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